terms + conditions
Last updated: 04/21/2026
Introduction 1.1. These Terms of Service (“Terms”) govern your use of services provided by LIAK Consulting, a sole trader operating in the United Kingdom (“we”, “us”, “our”, “LIAK”). By signing a service agreement, paying fees, or using our services you agree to these Terms. If you do not agree, do not purchase or use our services.
Definitions 2.1. “Agreement” — the signed service agreement, order form, proposal, or invoice together with these Terms. 2.2. “Client” or “you” — the person or business that purchases services from LIAK. 2.3. “Services” — the digital marketing services LIAK provides, including AI voice agents, AI chatbots, marketing automation, integrations, hosting/configuration related to those services, and related consulting. 2.4. “AI Systems” — any artificial intelligence models, voice agents, chatbots, automated workflows or automations we provide or configure for you. 2.5. “Training Data” — any text, audio, files, customer data, prompts, transcripts or other information you provide to train, configure or customize AI Systems. 2.6. “Third-Party Services” — third-party platforms, software, APIs or services used to deliver the Services (e.g., GoHighLevel, Twilio, Google, hosting providers). 2.7. “Confidential Information” — non-public information exchanged under the Agreement. 2.8. “SLA” — the Service Level Agreement described in Section 10.
Scope of Services 3.1. We will provide Services described in the Agreement and any attached scope documents. Work outside the written scope is additional and billed per our rates. 3.2. We may host, configure, or integrate AI Systems on third-party infrastructure. Where applicable, you may need separate accounts with those providers.
AI-Specific Disclosures & Limitations 4.1. Nature of AI: AI Systems make predictions and automate tasks based on patterns in data. They are not infallible and can produce incorrect, incomplete, biased or unexpected outputs. 4.2. No Guarantees of Results: We do not guarantee specific business outcomes (e.g., revenue increases, conversions) from AI use. We will use commercially reasonable efforts to configure AI to meet agreed objectives. 4.3. Monitoring and Tuning: AI Systems require ongoing tuning, monitoring and maintenance. These activities are part of Services when included in the Agreement; otherwise they are paid add-ons. 4.4. Safety & Content: You acknowledge AI may generate content that requires human review. You agree to review outputs that are operationally or legally sensitive before use.
Client Responsibilities (Training Data & Use) 5.1. Training Data: You must provide Training Data necessary for configuration and customization. You represent and warrant you have the right to provide such data and the necessary consents and permissions to use it for training/operation of AI Systems. 5.2. Data Quality: You are responsible for the accuracy, legality and quality of Training Data. Poor or biased data may affect AI performance; we are not liable for outcomes arising from such data. 5.3. Compliance: You must ensure training data and use of Services comply with applicable laws (privacy, data protection, consumer protection, telemarketing, etc.) and that you have consent where required. 5.4. Human Oversight: Client must designate an internal contact to review AI outputs and to escalate problems. For customer-facing or safety-critical use, you must maintain human oversight.
Fees, Payment & Refunds 6.1. Fees: Fees, billing schedule, setup fees and payment method are set out in the Agreement. Recurring fees (monthly or annual) continue until cancelled per Section 8. 6.2. Payment Terms: Payments are due according to the invoice terms (typically within 14 days). Late payments may incur interest at the lesser of 4% per annum above base rate or the maximum allowed by law. 6.3. Refund Policy: Setup fees and work already delivered are non‑refundable. For subscription fees, refunds are provided only when expressly specified in the Agreement or required by law. Trial periods (if offered) are subject to specific trial terms. 6.4. Taxes: Client is responsible for VAT/GST/sales tax where applicable. Fees exclude taxes unless stated.
Intellectual Property 7.1. Our IP: LIAK retains ownership of all pre-existing intellectual property, tools, templates, models, code, methodologies and general know‑how used to provide Services (“LIAK IP”). 7.2. Client IP: You retain ownership of your pre-existing materials and Training Data. 7.3. Deliverables: Upon full payment, we grant you a worldwide, non-exclusive, non‑transferable license to use deliverables created specifically for you under the Agreement, except for LIAK IP which remains our property. 7.4. AI Models and Derivatives: If we train or fine-tune AI models using your Training Data, we will specify ownership and licensing in the Agreement. Unless agreed otherwise, LIAK may retain derived models but grants you a license to operate the configured AI for your business. We will not use confidential client data to train general-purpose models without explicit consent. 7.5. Rights to Use Third-Party Technologies: Use of some deliverables may depend on third-party license terms; you must comply with those terms.
Term & Termination 8.1. Term: The Agreement starts on the effective date and continues per the agreed term (monthly/annual). 8.2. Termination by Either Party: Either party may terminate for material breach if the breach is not cured within 30 days after written notice. 8.3. Immediate Termination: We may suspend or terminate Services immediately for serious misconduct, non-payment, illegal activity, or violations of communication regulations. 8.4. Effect of Termination: On termination, Client must pay outstanding fees and return or destroy Confidential Information per Section 13. We may delete hosted data after a reasonable retention period unless a data export is requested and paid for. 8.5. Survival: Sections regarding payment, IP, confidentiality, limitation of liability, indemnification and dispute resolution survive termination.
Confidentiality 9.1. Each party will keep Confidential Information confidential and not disclose it except to employees, agents or contractors who need it to perform the Agreement and who are bound by confidentiality obligations. 9.2. Exclusions: Confidential Information does not include information that is public, already known, lawfully received from third parties, or independently developed.
Service Levels & Availability (SLA) 10.1. Uptime: We aim to provide commercially reasonable availability for hosted Services. Where an SLA is included, it will specify uptime targets (e.g., 99.5%) and remedies for failure. 10.2. Maintenance: Scheduled maintenance may be required. We will provide advance notice where practical. 10.3. Exclusions: SLA does not apply to outages caused by you, third-party services, acts of God, or abuse/misuse. 10.4. Remedy: If SLA targets are missed, remedies will be limited to service credits specified in the Agreement and are your sole remedy for downtime.
Third-Party Integrations 11.1. Use of Third Parties: Services may integrate with Third-Party Services (e.g., GoHighLevel, Twilio, Google). Use of those services may require separate accounts and fees. 11.2. No Warranty for Third Parties: We do not control third parties and are not responsible for their availability, terms, security, or data practices. 11.3. API Keys & Credentials: You must provide API keys or credentials when required. You are responsible for third-party account security and compliance. 11.4. Changes by Third Parties: If a third party changes terms, APIs or access, we may need to modify Services; we are not liable for effects caused by those changes.
Data Privacy & Security 12.1. Data Controller/Processor: Where LIAK processes personal data on your behalf, you are the Data Controller and LIAK is the Data Processor. We will process data only on documented instructions. 12.2. Security Measures: We maintain reasonable technical and organizational measures to protect personal data. Specific security controls may be set out in the Agreement. 12.3. Data Transfers: International data transfers will be handled in accordance with applicable law (e.g., UK adequacy rules, Model Clauses) and agreed contract terms. 12.4. Breach Notification: If LIAK becomes aware of a personal data breach affecting your data, we will notify you without undue delay and assist with required notifications. 12.5. Data Retention: We retain data only as needed to provide Services or as required by law. Upon termination we will export or delete data per Section 8. 12.6. Privacy Policy: Your use of Services must comply with our privacy policy (published on the Website) and you must have lawful bases and consents for any personal data you provide.
Telephone & Communication Regulations 13.1. Compliance: You are responsible for compliance with applicable telephone, SMS, and communication regulations (e.g., UK privacy and marketing rules, rules on consent, TCPA-like rules where applicable). 13.2. A2P & Carriers: Use of messaging or voice services may require compliance with carrier A2P registration and local rules. We may require you to confirm consent and opt-ins for messaging. 13.3. Monitoring & Suspension: If we reasonably believe your use violates regulations, we may suspend Services until the issue is resolved.
Warranties & Disclaimers 14.1. Mutual Warranty: Each party warrants it has the authority to enter the Agreement. 14.2. Limited Service Warranty: We warrant we will perform Services materially in accordance with the Agreement. For any breach, our obligation is limited to re-performing the affected Services. 14.3. Disclaimers: Except as stated, Services are provided “as is” and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, or non-infringement.
Limitation of Liability 15.1. Exclusion of Certain Damages: Neither party will be liable for indirect, special, incidental, consequential or punitive damages, including lost profits, loss of business, or loss of data. 15.2. Liability Cap: Our aggregate liability for claims arising from the Agreement is limited to the fees paid by you to LIAK under the Agreement in the 12 months preceding the claim (or £5,000 if greater). This cap applies whether in contract, tort (including negligence) or otherwise. 15.3. Exceptions: Nothing in this Section limits liability for death or personal injury caused by negligence, fraud, wilful misconduct, or for data protection breaches where law prohibits limitation.
Indemnification 16.1. By Client: You will indemnify, defend and hold LIAK harmless from any claims, liabilities, damages, costs or expenses (including reasonable legal fees) arising from: (a) your Training Data, (b) your breach of the Agreement or violation of laws, (c) your use of Services in violation of third-party terms. 16.2. By LIAK: We will indemnify you for claims that a deliverable (excluding Training Data) we exclusively created infringes a third-party IP right, provided you notify us promptly and allow us to control defense and settlement. Our obligations do not apply if infringement arises from your modifications, third-party integrations, or use contrary to instructions.
Modifications 17.1. We may update these Terms periodically. For existing Agreements, material changes affecting existing paid Services will not apply retroactively without your consent. Minor or clarifying changes may apply with notice.
Dispute Resolution & Governing Law 18.1. Governing Law: These Terms are governed by the laws of the United Kingdom. 18.2. Negotiation: Parties will first attempt to resolve disputes in good faith via negotiation (a designated contact and 30 days to resolve). 18.3. Arbitration: If unresolved, disputes will be finally settled by arbitration in the UK under the rules of an agreed arbitration body (e.g., LCIA or ICC) or, if unspecified, by the Chartered Institute of Arbitrators. Arbitration will be conducted in English and the seat will be in the United Kingdom. Judgment upon the arbitration award may be entered in any court having jurisdiction. 18.4. Interim Relief: Each party may seek interim or injunctive relief in courts of competent jurisdiction if necessary to protect rights pending arbitration.
Notices 19.1. Notices must be in writing and sent to the contact email in the Agreement. Notices are effective upon receipt.
Assignment 20.1. You may not assign or transfer your rights under the Agreement without our prior written consent. We may assign to an affiliate or in connection with a sale of business assets.
General Provisions 21.1. Relationship: The parties are independent contractors; no joint venture, partnership, or employment relationship is created. 21.2. Entire Agreement: The Agreement (including these Terms and any attachments) constitutes the entire agreement and supersedes prior understandings. 21.3. Severability: If a provision is unenforceable, the remainder remains in effect. 21.4. Waiver: Failure to enforce a right is not a waiver of that right.
Contact If you have questions about these Terms, email: hello@liak-consulting.com